FTFUFrom The Floor UpApp
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New assessment · Progress Scorecard

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Section 01

Recipient

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Section 02

Review

Section 03

1 — The Foundation: CEO Identity

Are you still the hands in your business, or have you stepped into the brains role — setting the vision, developing the team, and maintaining the systems that run the work?

  1. 1 — Still doing the technician work daily
  2. 2 — Mostly hands, occasional CEO moves
  3. 3 — Split between doing and leading
  4. 4 — Mostly leading, jumping in when needed
  5. 5 — Vision, team, and systems are my full-time job

Section 04

2 — Marketing

Are new leads coming in every month without you chasing them?

  1. 1 — Leads stop when I stop hustling
  2. 2 — I drive most of it, some referrals trickle in
  3. 3 — Mix of inbound and outbound, inconsistent
  4. 4 — Reliable monthly leads, I still touch the channels
  5. 5 — Predictable pipeline that runs without me

Section 05

3 — Operations: Systems & SOPs

Could you step away for a week and the business runs without you?

  1. 1 — Everything stops without me
  2. 2 — A few things run, most stall
  3. 3 — Day-to-day runs, decisions wait for me
  4. 4 — A week is fine, longer gets shaky
  5. 5 — Team and SOPs handle it, I'm not needed

Section 06

4 — Pricing & Profit

Do you know your unit economics and profit margin on every service you sell?

  1. 1 — I price by gut, margins are a guess
  2. 2 — I know revenue, not real margin
  3. 3 — Margins on the main services, fuzzy on the rest
  4. 4 — Clear margins, reviewed occasionally
  5. 5 — Unit economics tracked monthly, pricing tied to data

Section 07

5 — Customer Experience

Does the customer experience run on its own, built into the journey instead of carried by you?

  1. 1 — I'm the experience, every touchpoint runs through me
  2. 2 — Some handoffs work, I catch what falls
  3. 3 — Defined journey, execution depends on who's working
  4. 4 — Mostly automated and consistent, I check in
  5. 5 — Built into the system, same experience every time without me

Section 08

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